MAX AYER FISHER

BUILDING WORLDS THAT FEEL ALIVE. DIRECTOR’S TREATMENTS · VISUAL DEVELOPMENT · FILM
Scroll
Cinematic atmosphere — dark urban street with amber neon glow
Vision

I turn early ideas into cinematic worlds—helping directors, production companies and brands see, shape and sell the film before it’s made.

12 Projects
American Apparel American Apparel

American Apparel

Commercial — Fashion
Bumble Bumble Bumble Bumble Bumble

Bumble

Commercial — Tech
Simply Gogurt Simply Gogurt Simply Gogurt Simply Gogurt Simply Gogurt

Simply Gogurt

Commercial — Food & Beverage
McDonald's McDonald's McDonald's McDonald's McDonald's

McDonald's

Commercial — Food & Beverage
The Good King The Good King The Good King The Good King The Good King The Good King

The Good King

Feature Film
Yuengling Yuengling Yuengling

Yuengling

Commercial — Food & Beverage
Treatment Samples

AI-assisted concept imagery and cinematic world-building.

I use generative AI alongside visual research, Photoshop and traditional design tools to create original concept imagery when existing references cannot fully express the idea.

The focus is always on art direction: developing specific characters, environments, compositions and visual worlds in service of the story.

Visual Development Concept 4
Visual Development Concept 3
Visual Development Concept 6
Visual Development Concept 8
Visual Development Concept 10
Visual Development Concept 12
Visual Development Concept 13
Visual Development Concept 14
Visual Development Concept 15
Visual Development Concept 16
Visual Development Concept 17
Visual Development Concept 18

Max is a California-based writer/director, treatment designer and musician.

Max Ayer Fisher Headshot

Max Ayer Fisher is a California-based treatment designer, filmmaker and visual world builder. He turns early ideas into coherent cinematic languages—combining narrative thinking, visual research, design and emerging image-making tools to help directors, production companies and brands see the film before it exists.

Max began his career at Biscuit Filmworks, working with director Noam Murro, before becoming the in-house treatment designer at Sanctuary Content. Since then, he has created hundreds of treatments across commercial, music and narrative work, collaborating with leading directors, production companies and global brands.

His practice now extends beyond the page into original world building, concept imagery and film. Drawn especially to horror, science fiction and thrillers, his personal work combines atmospheric imagery, character-driven stories and original music.

Available for director’s treatments, pitch design, visual development, concept imagery and select film collaborations.

Select Brands
Apple · Google · Coca-Cola · Netflix · McDonald's · Samsung · Adidas · AT&T · Capital One · Toyota · Ford · Walmart · Dell · Best Buy · REI · Expedia · FanDuel · VRBO · DoorDash · Hyundai · Volkswagen · Michelob ULTRA · White Claw · Maybelline · Columbia · Indeed · Lowe’s · CVS · Purina · Whataburger · Yuengling · Enterprise · QuickBooks · Coinbase · New York Life
…and hundreds of additional brands and campaigns.

Let's create
something.